Install the Facebook Pixel
The Facebook Pixel is a piece of code that goes on your website and allows Facebook to track the actions people take on your site. By installing the pixel, you can build a custom audience of people who have visited your website.
Create a custom audience
Once the pixel is installed, you can create a custom audience of people who have visited your website. This will allow you to target these people with retargeted ads later.
Set up a retargeting campaign
Create a new ad campaign and select the custom audience you created earlier as the target audience. Set your ad objectives and budgets as well as the creative elements, such as images, videos and ad copy, you want to use.
Segment your audience
Create different ad sets and audience segments to target people in different stages of your sales funnel. For example, you might show different ads to people who added products to their cart but didn’t complete the purchase compared to people who simply visited your homepage.
Test and optimize
A/B test different ad elements and measure the performance of your retargeting campaigns. Optimize your ads for better performance by refining your audience targeting, ad copy and creative elements.
Purpose behind retargeted Facebook ads
Facebook retargeted ads are great to bring back in previous audience members. It is reigniting the circle of visitors to your Facebook page. The whole point to this is to grow your audience getting more eyes on your Facebook page. Thing about this, it could mean more potential clients looking at your Facebook.
Make promotions and share offers
Bring attention to your Facebook page by offering promotions that you can use retargeted Faebook ads for. Everyone like an incentive so use the retargeted ad to grab the audience’s attention and bring them in.
Convert on potential prospects
Having retargeted Facebook ads is a great way to get potential clients added your book of business. When your ads pop up on the Facebook users accounts, your message is being pushed to them. This is just another way to grow your business through the digital realm.
Getting started with Facebook retargeted ads
By following these steps, you can create highly effective retargeting campaigns on Facebook that can help increase your sales and revenue. Keep experimenting and refining your ads to make them even more effective.
Here’s a step-by-step guide on how to run retargeted Facebook ads.
If you have any questions, give us a call at 888-622-9122.
